Privacy Policy

PRIVACY POLICY

OFFICIAL PRIVACY STATEMENT OF SELFIYA FOUNDER: PINKY SHELSHIYA EFFECTIVE DATE: MARCH 11, 2026

1. INTRODUCTION & DATA CONTROLLER

This Privacy Policy describes how SELFIYA (“we,” “us,” or “our”), owned and operated by Pinky Shelshiya, collects, uses, and discloses your personal information when you visit selfiya.com, use the SELFIYA Android APK, or communicate with us via WhatsApp.

Under the Information Technology Act, 2000 and the Digital Personal Data Protection Act (DPDP), SELFIYA acts as the Data Fiduciary. We are committed to protecting your personal data and ensuring transparency in our digital styling and curation services.

2. DATA WE COLLECT

Given our unique WhatsApp-based business model, we collect specific information necessary to facilitate personal styling and direct sales:

Identity Data: Name, age (to ensure you are 18+ for wellness products), and gender.
Contact Data: WhatsApp phone number, mobile number, and email address.
Transaction Data: UPI transaction IDs, screenshots of payments, and billing/shipping addresses provided during WhatsApp consultations.
Technical Data (App/Website): IP addresses, device types, browser types, and usage data collected via the Android APK.
Health & Lifestyle Data: Skin type, hair type, and lifestyle preferences shared voluntarily during "Personal Styling Consultations."

3. HOW WE COLLECT YOUR DATA

We utilize a multi-channel approach to data collection:

Direct Interaction: Information you provide when you message us on WhatsApp to inquire about products or styling.
Automated Technologies: Cookies on our website and tracking pixels in our Android APK.
Cold Outreach: We may collect publicly available business contact information or referrals to initiate "Cold" marketing outreach via Email or WhatsApp.

4. LEGAL BASIS FOR PROCESSING

We process your data under the following legal frameworks:

Consent: When you message us on WhatsApp or download our APK.
Contractual Necessity: To fulfill your orders for natural wellness products.
Legitimate Interest: To send you curated fashion recommendations and marketing updates that align with your interest in "Styling the Best Version of You."

5. USE OF DATA IN CONVERSATIONAL COMMERCE

Your data is used specifically to:

Verify payments made via UPI (PhonePe, Google Pay, etc.).
Maintain a "Style Profile" for your future consultations.
Send "Cold" marketing messages regarding new fashion drops or wellness curations.
Facilitate international "Personal Assistance" shipments.

6. DATA SHARING & THIRD-PARTY DISCLOSURE

We do not sell your data. However, we share information with:

Logistics Partners: Delivery services in Vellore and across India to fulfill your orders.
Affiliate Partners: When you click an external link on selfiya.com, that third party (e.g., a major fashion brand) will collect its own data. We are not responsible for their privacy practices.
Legal Authorities: If required by the courts in Vellore, Tamil Nadu, to comply with Indian law.

7. THE "NO-SPAM" & OPT-OUT GUARANTEE

We respect your digital space. While we do perform marketing outreach:

WhatsApp Opt-Out: You may reply with "STOP" or "UNSUBSCRIBE" at any time.
Email Opt-Out: Every marketing email contains a one-click unsubscribe link.
Processing Time: Once an opt-out request is received, your data will be moved to a "Do Not Contact" list within 48 hours.

8. DATA SECURITY & STORAGE

We implement industry-standard security measures to protect your WhatsApp chat history and payment screenshots.

No Credit Card Storage: Since we use UPI/WhatsApp, we never store your credit card or bank account login details.
Retention: We retain your "Style Profile" as long as you are an active client. If you wish for your data to be deleted, please contact us directly.

9. RIGHTS OF THE USER (DPDP COMPLIANCE)

As a user of SELFIYA, you have the following rights:

Right to Access: You can request a copy of the data we hold on you.
Right to Correction: You can update your shipping address or skin/style profile at any time.
Right to Erasure: You can request that we delete your contact information from our marketing database.

10. JURISDICTION

Any grievances related to data privacy shall be addressed under the jurisdiction of the courts in Vellore, Tamil Nadu.

11. CONTACT THE DATA OFFICER

For any privacy-related concerns, please reach out to:

Attn: Pinky Shelshiya

Founder: SELFIYA

Location: Vellore, Tamil Nadu, India

Email: [Insert Business Email]

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